Case Studies | MotorEasy
A Bit About Them
MotorEasy are the UK’s leading provider of car warranties. They also provide breakdown cover, gap insurance and servicing. With over 40,000 partner garages, they have national reach and a huge customer base - way to make car warranties an exciting project!
What they were looking for
MotorEasy wanted to increase their volume of leads through Google Ads. Enter Bernie…
WHAT WE WERE UP AGAINST
When we started working with MotorEasy we had some key challenges; they needed to increase the volume of leads while enforcing some strict financial discipline to ensure they were profitable. It was our job to ensure the quality of leads was high, with the majority focused on specific car manufacturers and models. We also needed to ensure the campaign worked in conjunction with TV campaigns to maximise the impact of both.
What did Bernie do?
Increased the spend by 600% while maintaining strict commercial targets
Added new products and services outside of the core car warranty product
Developed other websites to be solid lead generation tools
Instigated a full sales cycle commercial model to identify profit per sale, break even periods and areas for improvement
Worked with the team to ensure all targets are smashed!
What would Bernie do?
Curiosity killed the cat, but Bernie brought it back. Let’s make amazing things happen together. Ask us anything!