Case Studies | Pure Vans
A Bit About Them
Pure Vans are a commercial van dealership which has two subsidiary companies: Citroen Van Sales and Discount Van Sales. Specialising in the supply of new and pre-registered vans sourced directly from the manufacturers, they are able to offer discounts of up to 42% off list prices whilst still maintaining a range of services.
What They Were Looking For
Pure Vans needed to reduce the cost of leads and try to get more leads to call in, rather than get a quote online. We started off with just one account, but in true Bernie style, after showing what we could achieve in the first year we picked up a second one.
What we were up against
As you’d expect, being able to offer such huge discounts means the client had a very strict ROI model, so achieving the target CPA was our number one priority.
What Did Bernie Do?
Drove the number of conversions whilst still maintaining a very strict CPA target for over 5 years
Modern Ad Space
Managed accounts through many different Google updates, including moving from standard text ads to expanded and dynamic ads
Our work has seen the introduction of star ratings in Google Ads which helps improve CTR
Developed much more targeted re-marketing campaigns to re-engage with the existing audience. Gotta get that retention!
What would Bernie do?
Curiosity killed the cat, but Bernie brought it back. Let’s make amazing things happen together. Ask us anything!