Our exclusive Media Buying Event in partnership with Sky!
If you’ve been keeping up with the Bernie team for a while, then you’ll know all about the great digital marketing workshops we hold in Cardiff every month. For May, however, we decided to do something a bit different. We hosted an exclusive Media Buying Workshop in partnership with our friends at Sky AdSmart, held against the wonderful backdrop of the Principality Stadium!
Attended by a number of brilliant Welsh brands, including The Development Bank of Wales, Confused, Scarlets and Ospreys to name a few, we treated our attendees to lunch, and used the session to shout about the wicked opportunities Media Buying can bring businesses – especially when it’s done through Bernie and Sky AdSmart. Not that we’re tooting our own horn or anything…
So, how did the day pan out? Bright and early, we kicked things off with an engaging Q&A session with Founder Jamie Graham and Marketing Manager Dai Lewis from the brilliant Who Knows Wins. This is a social gambling app with a difference; their aim is to change the culture of sports gambling by making it more social. You’re encouraged to show off your sporting knowledge, and the best part is that you’re betting against your friends and not the bookmakers. Stay tuned as it’s very nearly ready for launch…
Bernie’s Co-Directors Kim and Davide then gave a sneak peek of the exciting things that Bernie has in store. We have an awesome team working on our technical services, and we’re now linking these with TV to open up even more opportunities for our clients to get in front of their audience.
And that’s not all. This is all backed up with an unmissable proposition that you’d be crazy to miss. You had to be there to find out, but if you can’t wait to learn more, then all you’ve got to do is ask! This is something you won’t want to miss out on…
Next up, we had an epic, eye-opening talk from Sky. David Sanderson, Head of Sky AdSmart, talked us through the crazy data they have available to ensure you are getting in front of the right people at just the right time. This definitely gave everyone plenty to think about.
Do you sell garden furniture and only want to get in front of audiences with south facing gardens? No problem. Maybe you provide business loans and need to be seen by business owners? That’s fine too.
Everyone was truly amazed by the level of detail you can now use when advertising on television, and we think you will be too. for example, did you know that you’re highly likely to be seeing different ads than your neighbours even if you’re watching the same programme at the same time? it’s crazy, huh?
With everyone excited about the prospect of delving into Media Buying, the day was wrapped up with a 20-minute workshop on buyer personas. Targeting the right audience is key to success when it comes to advertising, so we wanted to ensure that everyone went away with a detailed overview of who they should be targeting and the data they would need to do this.
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