Programmatic? Yup, it's time to do some geek speak and matrix quotes.
Programmatic is display advertising on those pills that Arnie used to take. It allows you to buy ads using data, intel or a crazy smart computer to make your media budget jump higher, run faster and work harder for you.
So, let's get the obvious stuff out of the way.
Programmatic is complicated, but it also should not be a dark art. Developing a campaign is a series of well thought through decisions, to identify and interact with your customers when they need it most. Bernie just uses the most cutting edge tech and creative minds to do this.
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Planning Programmatic Prevents Predictable Problems. Investing time up front can make a huge difference. During the media planning phase, we will review what platforms, inventory and 3rd party data strategies we want to test.
Understanding what data you will be looking to leverage, segments you will be wanting to create and checkpoints to track will not only mean we can report and optimise better.
Bernie builds campaigns with evolution in mind. To enable effective optimisation and campaign development we structure campaigns to be good when we start, but excellent when we are up and running.
Campaign optimisation bring longevity and improvements. Testing new concepts, creatives, segments platforms alongside some deep knowledge and ingenuity means your campaigns will go from strength to strength.
Bernie gets into reporting in a big way. Not just the basics, but we want to make sure you understand the commercial models behind your activities. Nothing gives us more pleasure than when they numbers just work!
What Would Bernie Do?
Curiosity killed the cat, but Bernie brought it back. Let’s make amazing things happen together. Ask us anything!