The power of social media: a round-up of our favourite campaigns

Social media; we all have an opinion on it, whether that be good or bad. However, what was once just a fun platform to use to while away the time is now one of the most important digital marketing tools, and your business should be taking advantage of it.

“Whether you personally love it or hate it, there’s no denying that social media is now a big part of our lives.” – Digital Pigeon

According to statistics, there was a total of 2.46 billion social network users in the world in 2017. This is compared to 2.28 billion in 2016, and 2.14 billion in 2015.

“Social media usage has increased steadily over the last 10 years, but interestingly, 58% of people aged between 16-24 and 25-34 say they’re attempting to reduce how much they use social media.” – I Heart New York

Add this to the fact that most people browsing social media channels aren’t directly searching for your product or service, and it’s even more important to ensure that you get your social media marketing right from the start. Additionally, with more and more businesses realising the power of social media, it’s a battle to ensure your posts stand out from the crowd.

To give you some inspiration, check out our round-up of some of our favourite campaigns from brands that are killing on social media.
 

Campaign #1: Spotify

Spotify billboard ad
Image source: AdWeek

 

What did they do?

Spotify took advantage of their user data in a big day, using this to form the content of their campaign. It analysed how their customers have been using the streaming service, using this information in funny and relatable ‘New Year’s Resolutions’ that were featured on physical billboards. Two of our favourites from the campaign? “Take a page from the 3,445 people who streamed the ‘Boozy Brunch’ playlist on a Wednesday this year”, and “Be as loving as the person who put 48 Ed Sheeran songs on their ‘I Love Gingers’ playlist”.
 

Why was it cool?

This is a great example of a campaign that successfully merged digital and traditional media. They used digital data to create the campaign, then featured it on billboards, a traditional form of ‘Out of Home’ advertising. Thanks to their funny taglines, many people took pictures of the posters and shared them on social media. Some of these were Spotify users, but many were not.

Social media usage has increased steadily over the last 10 years, but interestingly, 58% of people aged between 16-24 and 25-34 say they’re attempting to reduce how much they use social media. Add this to the fact that most people browsing social media channels aren’t directly searching for your product or service, and it’s even more important to ensure that you get your social media marketing right from the start. Additionally, with more and more businesses realising the power of social media, it’s a battle to ensure your posts stand out from the crowd.
 
To give you some inspiration, check out our round-up of some of our favourite campaigns from brands that are killing on social media.
 

Campaign #2: KFC

Screenshot of KFC Twitter following page
Image Source: Indian Express

 

What did they do?

When it comes to Twitter, KFC does what many other big and established brands do by only following a small amount of people. However, unlike the others, they’ve hidden a clever reference in the people they follow, with their U.S. account following all of the members of the Spice Girls and 5 people named Herb. As was noticed by a Twitter user, this means they follow 11 ‘herbs’ and ‘spices’; not unlike their secret recipe. Needless to say, his tweet bringing attention to this fact quickly went viral.
 

Why was it cool?

This is a great example of a brand being clever with something that’s personal to them on social media, as well as being a reference that many people would understand and find funny. KFC may have had to sit back and wait for this to be noticed, but it did pay off. This fact is a great novelty for people to share (both online and in person!).
 

Campaign #3: Wix

Wix Melt the Ice social media campaign example
Image source: Social Media Awards

 

What did they do?

Wix held a competition that generated a lot of interest, excitement and engagement. Giving users the chance to win £10,000 every weekday until the Super Bowl (and £50,000 on the day of the ‘Big Game’), they built anticipation by posting a video of a football in a frozen block of ice. To enter, Facebook users were required to change their profile picture to a particular image and submit their profile to the Wix website, with the catch that a winner would only be drawn when a football fell from the frozen block of ice. To melt the ice, users had to comment on the video, which resulted in more engagement.
 

Why was it cool?

This was fairly revolutionary as it utilised Facebook Live, which was still a new feature during this time. They generated great engagement and reach by making the competition easy to enter but very visible. Friends of users that have changed their profile people will wonder what they’re up to and investigate, prompting them to enter themselves. They were also able to collect a substantial amount of user data, thanks to users submitting their profiles on the Wix website.
 

You may also want to read

What the Facebook Pixel Cookies update means for advertisers

What the Facebook Pixel Cookies update means for advertisers

Facebook has announced that from October 2018, they will let advertisers ...

More
Logos In Digital: Why they are so important.

Logos In Digital: Why they are so important.

To experience the power and importance of logos first hand, ...

More
WhatsApp logo recreated with phone handset

WhatsApp plans to monetise the platform with Status ads

WhatsApp has revealed their plans to monetise the messaging app ...

More